Above is an amazing EMEA video showcasing how global brands are effectively utilising our platforms.

With Google's media and platform solutions, Travel advertisers can develop comprehensive, innovative, and scalable display solutions for their objectives. Whether that be driving bookings as efficiently as possible, driving awareness of a sale, or showcasing the value of their brand, the Google Display Network and YouTube can help.

Here are three key strategies that you don't want to miss:

1. Sell more as efficiently as possible by combining audience buying with Google's powerful contextual targeting technology.

2. Deliver additional reach at a more effective cost per point of reach with YouTube Skippable Ads, and pay only when users watch your ad (not for the impression).

3. Engage your users and develop true brand advocates with YouTube programs, especially leading up to the Olympics.

Learn more about Google's display solutions, trends, and tools at www.google.co.uk/watchthisspace.

Posted by Cristy Aragon, Industry Manager UK.

81% of internet users in the UK watch online videos.

On average, each user watches 173 videos every month.

Not only are people watching loads of videos, they are searching for videos related to travel information. As such, many travel brands have adopted YouTube as an engaging communication platform to speak with their audience. For example, Air New Zealand has been really great at keeping their YouTube brand channel fresh and fun, and in doing so have generated over 6 million views of their videos and more than 1 million visits to their brand channel.

No matter what you've chosen as your video strategy, we'll show you 10 steps to doing the basics brilliantly. Please check out our slideshow below:

Your Brand on YouTube

View more presentations from YouTube UK

Posted by Cristy Aragon, YouTube & Display Sales Manager, UK.

YouTube has long been a place to come to look for information and to connect with other people with similar interests. In the same vein, we have launched "think", Google UK's new platform for sharing business insights and viewpoints delivered in bite-sized, inspiring and actionable videos.

The channel has some of the UK's leading thinkers offering their insights on strategy, trends, consumer insights and more. Contributors already include EasyJets' Founder, Sir Stelios Haji-Loannou, and Cheapflights' Media's Global Sales Director, Francesca Essary, and many other inspiring people.



As always, viewers will be able to rate videos, leave comments and subscribe. The hope is that this will become a thriving business community in the spirit of YouTube – so head to the channel, listen to the thinkers and feel free to make your voice heard.

YouTube.com/think

Christoffer Klemming
B2B Marketing, Google UK

The Travelodge Ireland case study outlines the hotel chain’s pioneering use of YouTube advertising. What began as a novel advertising experiment has become a cornerstone of Travelodge’s seasonal marketing campaigns. Combining Google Analytics, YouTube and Google AdWords, Travelodge Ireland gathered the information to prove that YouTube users remember the ads they see on YouTube.

The case study outlines how organic searches for Travelodge terms have grown significantly since advertising began on YouTube, the sheer volume of impressions driving brand recall. Also cost-per-click in many campaigns was up to 57% cheaper than on relevant search keywords. Conversion rates and particularly view-through conversion rates performed very well.

For further details and statistics, please refer to the case study.

By Tomas Burke