What's your video strategy?

Friday, 20 May 2011 | 11:17


81% of internet users in the UK watch online videos.

On average, each user watches 173 videos every month.

Not only are people watching loads of videos, they are searching for videos related to travel information. As such, many travel brands have adopted YouTube as an engaging communication platform to speak with their audience. For example, Air New Zealand has been really great at keeping their YouTube brand channel fresh and fun, and in doing so have generated over 6 million views of their videos and more than 1 million visits to their brand channel.

No matter what you've chosen as your video strategy, we'll show you 10 steps to doing the basics brilliantly. Please check out our slideshow below:

Posted by Cristy Aragon, YouTube & Display Sales Manager, UK.