Travelodge Finds Success With Youtube

Tuesday, 15 June 2010 | 10:47


The Travelodge Ireland case study outlines the hotel chain’s pioneering use of YouTube advertising. What began as a novel advertising experiment has become a cornerstone of Travelodge’s seasonal marketing campaigns. Combining Google Analytics, YouTube and Google AdWords, Travelodge Ireland gathered the information to prove that YouTube users remember the ads they see on YouTube.

The case study outlines how organic searches for Travelodge terms have grown significantly since advertising began on YouTube, the sheer volume of impressions driving brand recall. Also cost-per-click in many campaigns was up to 57% cheaper than on relevant search keywords. Conversion rates and particularly view-through conversion rates performed very well.

For further details and statistics, please refer to the case study.

By Tomas Burke