England is Out of the World Cup - Here's the Silver Lining

Monday, 28 June 2010 | 14:16

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While we may be dismayed at England's abrupt World Cup departure, the UK travel industry is gearing up for a surge in queries and bookings. We saw this behaviour during the last World Cup (see most recent blog post for the data) and a recent article on Travelmole.com is predicting the same. In fact, one tour operator saw a week on week increase in web traffic of 40% following England's loss yesterday.

We advise you to check budgets to ensure they are adequate for capturing the expected interest. Also, conversion rates are expected to rise as "lookers" turn into "bookers." Adjust bids accordingly to gain visibility for your advertisements.

Nate Bucholz from Google Travel UK