Surfing this Summer Whitepaper June 2009

Friday, 28 May 2010 | 14:02

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June 2009:
The aim of this research paper written by Industry Analyst, Jonny Cranmer, is to provide data on travel search trends to help in planning for 2009. Our methodology was simple. We looked back over last Summer and analysed travel query trends. We split the period into three sections: Pre-school Summer holidays, Summer holidays & Back to school.

Our findings are referenced against factors we believe had some effect on people's travel related behaviour. We looked at how major sporting events, public holidays, macroeconomic conditions and weather influenced people's online travel research.

The results are interesting, highlighting opportunities where advertiser exposure to online traffic could be increased. For example the adverse weather in August and September 2008 lead to high travel query volumes throughout September, possibly because people were motivated to find some late sun. As our ad depth study shows, advertisers failed to fully capitalize on these searches. You can download the white paper here:
Surfing this Summer.