Easter Insights 2010 Whitepaper released March 2010

Friday, 28 May 2010 | 17:13

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Our Industry Analyst, Rashad Sharif, has summarised the 2010 January and Easter trends. His key findings can be found in the summary below. You can download the full version of the whitepaper at this link: Easter Insights 2010

2010: The beginning of the road to recovery? Travel query and click growth is much stronger than this time last year. CPCs have fallen across travel products year on year. Monitor your budgets to allow for increased Search activity this year. It is more affordable to increase bids to drive traffic than it was last year.

Query trends in the run up to Easter: Travel queries peak two weeks before Easter Car Hire has the most positive and prolonged query growth over Easter Flight queries peak earliest - indicating primary purchase consideration when booking a holiday Monitor your bids and budgets in the context of rising demand and competition.

Use Easter modified keywords. Easter keywords see high query volumes in the run up to the holiday. Last year we saw CPCs drop as demand increased on these keywords- an opportunity exists to gain cheaper traffic. Top Easter Destinations Recovery of city break destinations YoY suggests a strengthening in the short breaks market. Turkey, Spain and Egypt, New York and Paris among the most popular Easter destinations. Demand for holidays to US and Eurozone destinations has seen large YoY increases.